Top 5 Beauty Retail Apps on Android in Nigeria - Q1 2022

The first quarter of 2022 saw varying performance trends for the top beauty retail apps on Android in Nigeria. Based on Sensor Tower data, let's dive into the performance of these apps in terms of downloads, revenue, and active users.

Fragrances.com.ng had a relatively stable download rate with a peak of 222 downloads in the week of January 24. The app maintained a moderate weekly download count, fluctuating between 49 and 214 downloads throughout the quarter.

Oriflame Getting Started experienced a significant increase in downloads at the beginning of the quarter, reaching 125 downloads in the week of January 31. However, the numbers tapered off towards the end of February, with weekly downloads falling to 22.

My Forever India saw a notable variation in both downloads and active users. Weekly downloads peaked at 111 in late January but saw a dip to 19 in early March. Active users showed similar fluctuations, starting at 88 in January and ending at 62 by the end of March.

Nykaa - Beauty Shopping App had a solid presence with weekly downloads peaking at 96 in late January. The app's active user base remained robust, increasing from 553 at the start of the quarter to 667 by the end of March.

Purplle Online Beauty Shopping demonstrated growth in active users, starting with 111 and reaching 225 by the end of March. Downloads also showed an upward trend, peaking at 88 in the penultimate week of March.

For more detailed insights into these trends and other app performances, visit Sensor Tower.